Stone Library: a warehouse online.
A natural-stone warehouse in Randburg, with five collections, its own delivery fleet and both trade and retail customers. Almost nothing online was selling for it. We built Stone Library a fast site that turns browsing into quote requests. The owner says it doubled their online enquiries.
2×
Online enquiries (owner-reported)
34
Pages designed & built
5
Stone collections
14
Range & area landing pages
A warehouse full of stone, and nothing online to show it.
Stone Library is a natural-stone warehouse in Northriding, Randburg. It supplies and installs tiles, cladding, countertops, staircases and memorials for homeowners, contractors and wholesalers across South Africa. In the showroom the stone sells itself. Online, there was almost nothing to find.
They needed a site that showed five different collections, spoke to trade and retail buyers, and made asking for a quote easy. No shopping cart and no price lists to keep up to date. Every visit should end in a WhatsApp message or an enquiry form.
Cut on the lean of the logo, and quiet enough for the stone.
The whole site takes its angle from Stone Library’s logo. Buttons, tags and cards lean at the logo’s 18°, sections meet on a shallow cut instead of a straight line, and nothing has a rounded corner. The colours are the logo’s too: near-black ink and the brand orange on warm limestone. One typeface, Archivo, carries everything: condensed capitals for the headlines, a normal cut for reading and a wide one for labels.
We spent the angles on a few big moves instead of sprinkling them everywhere. The homepage opens with ink and a photograph meeting on the slant, the collections lean in a rack and slide out when you point at one, a slanted wall shows the stone in place, and the pages close on an ink-and-orange band with the WhatsApp button in it. Everywhere else the photographs are shown whole, because a buyer is reading the stone.
Every page ends in a quote request.
Homeowners, contractors and wholesalers all come for the same thing: to find the right stone and ask what it costs.
Five collections, every range
Cladding, tiles, countertops, spiral staircases and tombstones, each with its ranges, a grid of the stone that opens full size, and the questions buyers ask answered on the page.
WhatsApp-first quoting
A WhatsApp button in the header, another floating over every page and one in every closing band. The enquiry form writes the message and sends it by WhatsApp or email, so leads go straight to the team.
Trade & retail in one site
Pages written for homeowners and DIY buyers, and pages written for contractors and wholesalers.
14 range & area landing pages
Pages for searches like slate tiles, quartzite cladding, granite countertops in Pretoria and tombstones in Randburg, each with the real sizes and formats from the catalogue and its own FAQs. Every old WordPress and WooCommerce address redirects to the page that now shows that stone.
Its own fleet, made clear
A delivery page that shows buyers anywhere in South Africa how their order travels: on Stone Library’s own trucks and tautliners, not a courier.
Guides and product pages
Buyer guides like granite vs quartz and sealing natural stone, plus a page for each of Stone Library’s own sealants and bonding products, with directions for use and safety notes.
Made for a buyer standing on site.
Most of Stone Library’s buyers arrive on a phone, often from a half-finished room. On a phone the WhatsApp button stays in the header, a Chat with us button floats over every page, and the collections stack into slanted bands a thumb can scroll, each one tap from its range.
A website that sells the stone.
Stone Library's website now matches its showroom. Enquiries come straight in through WhatsApp and the quote form, and the team can send any customer in the country to a site that sells the stone for them.
The owner says online enquiries have doubled since launch.
Not only did they design a stunning website that perfectly captured our brand and doubled the number of online enquiries we get, but they’re currently working on an automated stock management and invoicing system tailored specifically to our business.
Pages delivered
Built with
And the system behind the yard.
Alongside the website we built Stone Library the software that runs the business: stock, quotes, invoices, commission and payroll in one place. We’re still adding to it with them.
Read the Tiles & Squares case studyQuotes and paperwork
Quotes priced from the catalogue in the yard, and the quote, delivery note and tax invoice printed from each job.
Stock and goods
Stock valued at cost as it comes in and goes out, and every job’s goods followed from the yard to site.
Commission and payroll
Commission on the profit of each finished job, and payslips with the tax worked out.
